Ian collaborated with me to bring his at-home, organic, handmade smoking products from just a daydream, to a reality. Ian knew how to smoke meats, and Max knew how to put a face and name to the product. A brand and professional identity was built from the ground up, that captures Ian’s attitude and ideology on food: it should be approachable, enjoyable, and for the people. The brand needed to stand out from the crowd, while still enforcing the background of his industry. Ian’s Smoked Goods was born. This branding package includes logos, brand marks, typography themes, and everything needed to keep a consistent brand through-line while marketing Ian’s dream-come-true.